Study: 22% of UK brands plan to shrink programmatic ad spend

QueryClick’s latest survey highlights marketers’ ongoing concern with brand safety and the lack of control they feel with automated ad buying. Among online ad buyers, 80% expressed worry that their ads would appear next to terrorist or extremist content if they kept using their current programmatic processes. In 2017, U.S. brands like Chase and P&G reduced their programmatic spending with little to no impact on ROI, highlighting the potential inefficiencies in the ad buying method.

A recent study by 16 programmatic publishers and the platforms Google, Amobee and Quantcast highlighted the problem of video and display advertising fraud. Across 26 domains, video callouts were overstated by 57x, totaling about 700 million counterfeit callouts each day, and display callouts were overstated by 4x of the available inventory, totaling billions of counterfeit callouts per day. Google estimates that publishers lose $1.27 billion annually because of ad fraud.

Despite marketers’ concerns over programmatic, marketers aren’t ditching the method entirely, likely because of its automated and efficient nature. Programmatic ad sales were expected to reach $57.5 billion in 2017 and are growing 21% annually, according to research by Publicis Groupe Zenith. By 2019, about two-thirds of all digital display ads will be programmatic, totaling an estimated $84.9 billion.

Adobe recently launched the largest cross-media campaign implemented strictly using a programmatic platform. The “Experience Business” campaign is purchased programmatically through the Adobe Advertising Cloud, with each buy combining real-time bidding and non-guaranteed direct buys using the premium publisher’s marketplace. This approach is letting Adobe target audiences by analyzing audience behaviors and online actions in order to provide a relevant, personalized content.

Google Base replaces Froogle for product feeds

Retailers are being asked to submit products directly into Google Base, rather than using the now-defunct Froogle Merchant Center.

The move reflects Google’s attempts to make Base a central depository of third party information, something that was reinforced by CEO Eric Schmidt in a conference call yesterday.

Schmidt said that Base isn’t intended to be a destination portal for consumers, but more of a place where Google can “gather structured data that can be consumed by other Google services”. Danny Sullivan thinks that this is some way off.

This seems to suggest that Froogle is under no particular threat from within, even though it lags behind many of its competitors in the price and product comparison space, which has seen a raft of acquisition activity in the past 18 months.

Google added a link to Froogle on its famously sparse homepage recently, to drive traffic. Data from Hitwise and ComScore suggests that Froogle’s market share remains in single figures.

Retailers with existing accounts will see that their data has been migrated over to Google Base, where products can be uploaded in bulk, before being despatched to Froogle in the usual manner.




Best Skin Care Tips

Best skin care tips to get a Sensitive Pores and skin

If you have sensitive skin, you may have to just take excess actions to look after and safeguard the skin. Delicate pores and skin may make pores and skin treatment complicated as many products that are meant for cleansing or beautifying the skin might cause discomfort. Hence, you have to be extremely thorough what products and solutions you end up picking for pores and skin treatment and health and fitness. You could potentially end up with a real issue as opposed to your desired gorgeous, healthful skin.

Indicators of Sensitive Skin

However sensitive skin in itself is not a healthcare problem, it may be a sign of underlying conditions that trigger numerous symptoms which include rosacea, eczema, psoriasis, acne, or allergy symptoms.

Lots of individuals attribute the indications to basically “sensitivity” and under no circumstances know the particular dilemma. With any persistent issue, you must seek out medical advice from the dermatologist to determine which kind of skin care and wellbeing actions to consider.

Some symptoms which can come about with delicate skin include rashes and discomfort with the usage of specific goods, tightening of the pores and skin, tingling, skin reactions to emotional worry, breakouts immediately after shaving, redness, drying, hives, abnormal blushing, or irritation just after small-phrase or lengthy-term publicity for the sun.

Results in of Delicate Skin

There are many will cause of delicate skin, and these can differ from a single person to the subsequent. Guys and women alike experience sensitive pores and skin. Some skin conditions are genetic.

For those who blush simply or have itchy, dry skin, or When you are susceptible to get freckles or sunburn effortlessly when subjected to the Sunlight for just a just a short time, your condition can be hereditary. Some allergic reactions may also be genetic.

In some cases, the foods you try to eat can cause you to own sensitive pores and skin or an allergic reaction. Caffeine, spices, and several hot liquids may well trigger a pores and skin reaction. Your skin could also be sensitive to sure cosmetics or skin treatment and well being solutions. Other leads to is often medication, stress, as well as environmental factors for example windy or very cold temperature.

Therapy for Delicate Pores and skin

Although therapies may fluctuate for delicate skin, the top procedure is to prevent solutions or actions that sometimes cause a reaction. If you recognize certain skin treatment products and solutions trigger your skin to interrupt out in a rash, stay away from working with those merchandise.

If you are aware of certain foods result in a response, stay clear of These foods. In case you’re undecided what’s causing the reaction, preserve a diary of pursuits, foods, and products and solutions utilized and create a Notice every time a response takes place.

Pamper the skin daily with organic aloe-based mostly gels and creams Hence the pores and skin can recover alone. Aloe vera is known for its healing and rejuvenating Qualities. It helps the skin make new pores and skin cells to interchange aged, useless cells.

Some goods, such as the Hawaiian aloe-based mostly merchandise identified as AhVahleen, Incorporate aloe with other natural ingredients to enhance the aloe’s well being Qualities.

Aloe also aids soothe burns and cuts, minimize sunburn, and supply reduction for quite a few pores and skin ailments which include psoriasis. Aloe products and solutions could also protect your skin from damaging Solar rays if you spend a lot of time outdoors.

Also, use other natural products for pores and skin treatment and health and fitness applications which include purely natural foundational make-up and powders, pure eye make-up, normal cleansers, and also other normal splendor items which includes shampoo, entire body wash, and shaving cream.

As you are trying new solutions, generate a Notice of any skin circumstances that carry on and those that subside. You’ll before long come across a mixture that allows you to Reside a normal everyday living, In spite of sensitive skin. Visit on line outlets to experiment with a variety of organic options for skin treatment to get pleasure from healthful skin everyday!

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What is Google Panda?

Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, in particular “content farms”,return higher-quality sites near the top of the search results.

CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google’s webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. At one point, Google publicly asked for data points to help detect scrapers better. In 2016, Matt Cutts, former Google’s head of webspam at the time of the Panda update, commented that “with Panda, Google took a big enough revenue hit via some partners that Google actually needed to disclose Panda as a material impact on an earnings call. But I believe it was the right decision to launch Panda, both for the long-term trust of our users and for a better ecosystem for publishers.”

Google’s Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. To help affected publishers, Google provided an advisory on its blog,thus giving some direction for self-evaluation of a website’s quality. Google has provided a list of 23 bullet points on its blog answering the question of “What counts as a high-quality site?” that is supposed to help webmasters “step into Google’s mindset”.

The name “Panda” comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.


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Over the internet there are so many pathfinder character generator available but If you are expert and interested to create your own pathfinder character sheet with software here i share with you list of most trusted websites which are used by expert players to create their own sheets.For beginner i recommend you to download the sheets from link given above which are perfect . When you will achieve some level of expertise you can use these software to generate your own pathfinder character sheets.

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The Best Free Movie Download Site For Mobile, Tablets and PC. Upcoming MoviesDownload HDMovies From The Best Movie Sites Across The World. Amazon Obhijaan (22nd … Jumanji: Welcome to the Jungle ) Full Hollywood Hindi Dubbed Movie – HDCam Added in – MP4 + HD MKV [

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Following are the main highlights of Stars in Shadow Legacies that you will have the capacity to involvement after the principal install on your Operating System.You can like wise.

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Get Backlinks from Profile Creation Sites

1 – First log on to any profile creation site
2 – To sign up click on create an account Or sign up account
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4 – You need to verify your account via email verification
5 – Now find profile editor account setting and put your site URL in website option
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How you can Submit Your Blog in Directory Submission

It is very easy to publish a blog in directory submitter sites. I will let you know a simple way to do that which will increase SEO value of your website. You just need to wide open notepad on your pc and write down details such as:

Blog/Website Title
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