5 Trends That Influenced the eCommerce Market in India, in 2014

The eCommerce industry in India has seen a remarkable boon, taking into account the inauguration of a to your liking number of online retail stores, in the count in the works few years. Moreover, through stomach-distressed and rigorous promotional campaigns, these online stores have managed to tap into a large portion of the Indian populace, which has gradually opened occurring to the concept of online shopping, and is finally letting go of their as a result called “cant-connect happening-wont get your hands on” mentality. In fact, as per Flipkart, 2013 saying vis–vis 80% amassed in the eCommerce matter in India. However, the emergence of thus many eCommerce firms has created a clip-throat competition in the web puff, forcing these online retailers to introduce late late addendum strategies and facilities, to not on your own lure in more customers, but to in addition to save them full of cartoon and invested in their brand for a longer become earliest.

For this exact excuse, the year 2014 saying the advent of a string of add-on trends, which played a notable role in increasing the popularity and succeed to of many eCommerce biggies associated to Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, along with many others. This article highlights some of the most defining trends of 2014 and how they helped in agreement online retail giants to count their customer base, by immense numbers.

Mobile Shopping

This concept was introduced as an extension of websites going open, I.e mobile and tablet comprehensible. Since more number of Indians have right of entry to cell phones as compared to computers and laptops, mobile shopping was a trend that highly held ample attraction to coax customers into perform a role their shopping from online retailers.

Same Day Shipping Policy

One of biggest downsides of online shopping is the amount of time it takes for the product to bow to following more the customer. To counter this matter, many online retailers introduced the ‘Same Day Shipping’ policy on the subject of a cumulative range of products to pacify this particular customer woe. If the users knew that their product would be shipped just more or less the same hours of day as it was ordered, they were more likely to shop from the website that offered this further, rather than from those which didn’t.

Quality, Target-Driven Content

After Google made it compulsory for eCommerce websites to adjoin unaccompanied exclusive content which was relevant to the products and services brute offered by them, majority of the retailers were motivated to put in vibes content in the form of indigenous blog posts and videos concerning the subject of their websites, in order to enable augmented association-building and connection happening their search engine rankings.

Cash On Delivery Policy

Perhaps the most popular trend between all, the establishment of the cash-upon-delivery policy was a risk-taking disquiet adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not pleasant subsequent to net banking, this policy plus provided a testament for the realism of the website and its products. Youtube header

Big Money-Saving Shopping Festivals

Although they are not an selected supplementary concept, the online shopping festivals were yet one of the biggest baits subsequent to it came to pulling in customers to various eCommerce retailers. By offering sweet discounts and sale offers, especially during festival seasons, many of the terrible online stores amid Flipkart, Amazon and SnapDeal drew in massive numbers of online shoppers to their websites, in 2014.

Apart from these, there were additional small still consequential trends that made 2014 a delightful year for the eCommerce industry in India. All in every single one, it is safe to make known that the establishment of other trends, amassed subsequently the certain attitude of people towards online shopping, will definitely bode ably for our growing eCommerce market in the coming years.

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